http://www.outdoorlanternsonsale.com/fishing-hunting/
How do I get sponsors for my company's hunting and fishing show?
I just got a job with a hunting and fishing show. My task is to get company's and businesses to buy commercials with us to promote their products or services. I need to know how to approach a company with the intention of closing a deal with them. We only charge 600 a month, the show is great, its got a huge local state audience plus its on every day on the sportsman channel! They dont have very many advertisers and i think i can get them some big name businesses to sign up but i need to know how to approach them and how to sell them our show!
What business are most interested about when choosing the right advertising media is Cost per thousand and return on investment.
Questions they will want answered are:
1.What time is the program and days of the week?
2.What station/s will be showing the program?
3.Reach? (Ratings?) – how many people will watch the program.
4.Cost per thousand – how much will it cost for their advertisement to reach one thousand people.
5.Sponsors already involved?
6.Credentials?
7.And of course, offer them a great discount package, such as 6000usd for 12 30second ads (your base rate being 600usd).
8.Offer product placements.
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